Project Overview: Samsung Galaxy S26 Ultra Launch Campaign

For the launch of the Galaxy S26 Ultra, I partnered with Samsung Germany to showcase thedevice’s professional-grade camera capabilities.
My goal was to demonstrate how the newtelephoto lens technology bridges the gap between high-end DSLRs and mobile photography.

Key Deliverables: High-fidelity visual content focusing on texture, compression, and optical zoom precision.
Creative Execution: Utilized the 115mm equivalent lens to capture intricate details (wool textures, iris clarity), proving the device's utility for professional editorial work.
Results: Successfully drove engagement by highlighting "real-world" performance, positioning the S26 Ultra as the ultimate tool for mobile creators.


Team
Photo & CD : Shin Jeong Hoon @sh1nfoto
Model : Anastasiia Makrushyna @mmakrushyna
Hair & Makeup : Ahmad Rasoul @a7madr0
Stylist : Angela Srceva @_bysrcevaa
Photo Assistant : Shristi Dutta @_shristidutta
Styling Assistant : Luisa Buczynski @isiczy
Venue : WE Studio @westudio.de

Fashion by
Studio K36 @studio.k36 Mia @miamakesmode @nadine.s.matt