SAND
Structure, Form, and Fluidity.
Between the hardness of stone and the lightness of the wind lies a distinct aesthetic."SAND" captures this mood—timeless, organic, and reduced to the essentials.
Sand represents constant change. It serves as the natural canvas for this editorial, upon which the wind continually draws new patterns.
The core concept of the story: the model does not stand in loud contrast to the surroundings but merges with them.The clothing acts as a direct extension of the dune landscape—sculptural, yet always effortless.
At the center is a natural, tactile material language.
The fabrics play with volume and texture, catching the wind and echoing the organic dynamics of the desert.
This look is complemented by accessories made of ceramic and polished stone.
They reflect the hard, mineral nature of the environment and anchor the silhouettes within the landscape.
Visually, the series remains consistently understated.
A monochrome color palette of beige, taupe, off-white, ochre, and terracotta grounds the images.
Loud accents are deliberately omitted—the tension is created solely by the lighting.
The harsh midday sun casts graphic, sharp shadows, precisely defining the contours and giving the photographs a quiet, modern clarity.
"SAND" is an editorial that thrives on its restraint.
A play of light, shadow, and materiality that places the connection between fashion and landscape at its core.
Team
Creative Director is Shin Jeong Hoon @sh1nfoto
Photography by Shin Jeong Hoon @sh1nfoto
Film by Shin Jeong Hoon @sh1nfoto
Styling by Angela Srceva @_bysrcevaa
Makeup by Matilda Kreuter @matildakreuter
Set Designer is Pía Soria @mariapiasoria
Models are Seydina Koite @datboy_koite
Ahmadou Koite @ahmadou_koite
IZAIO Management @izaio.modelmanagement
Assisted by Marta Holden @acedi4
Production by SHIN Production @sh1nproduction
Fashion by : Verginale @verginale_works Zalando @zalando Zara @zara H&M @hm Angela Srceva @_bysrceva