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Shin Jeong Hoon

SHA-LA Studios (2026)

Shalastudio Berlin

Campaign Photography

Yoga outside the light.

Stepping away from bright sunlight and soft pastel tones, this campaign explores a darker, bolder side of yoga.

For Shalastudio Berlin, the goal was to break the mold of traditional wellness imagery and capture pure focus, raw energy, and attitude.
Beyond handling the photography and lighting concept, I conceptualized and built the set design from scratch.

The result is an uncompromising, high-contrast visual world—urban, moody, and authentically Berlin.

<Hero Images>

black-and-white-male-portrait-muscle Muscle training dumbbell black and white intense-black-and-white-bodyshot fitness-training-weight-vest-workout athlete-training-vest-action muscle-training-weightlifting-gym muscular-man-weightlifting-gym athlete-silhouette-black-white Black and white tattoo weightlifting dumbbell muscular-man-dumbbells-gym-session Tattooed arm dumbbell workout Muscular man weightlifting dark Fitness model black outfit weightlifting Fitness squat session sportwear fitness-girl-squatting-weight-training fitness-model-black-activewear-studio Athletic black outfit fitness action fitness-woman-training-indoor-tattooed black-and-white-silhouette-fitness-photo black-and-white-female-figure-artistic Portrait black and white necklaces lighting woman-fitness-tattoo-black-sportwear fitness-girl-weight-training-black-background athletic-black-tank-top-moisture tattooed-arm-dark-background fitness-posing-black-activewear-tattoo dynamic-sport-pose-black-attire